Brooks Rehabilitation – Genesis Health – Meta Pixel Data Privacy
The Lyon Firm is actively involved in data privacy and data theft cases and is currently investigating the Genesis Health – Brooks Rehabilitation data tracking policy on behalf of victims and plaintiffs in Florida and nationwide.
According to recent privacy investigations, several healthcare organizations have been have been sending patient information to Facebook through a tool called Meta Pixel, raising several privacy violation concerns. The Lyon Firm is investigating allegations for similar company policy at Genesis Health and Brooks Rehabilitation.
Hundreds of health entities in the US have allegedly added third-party tracking code to its websites “to improve access to information about critical patient care services and manage key functionalities of our patient-facing websites.”
The unauthorized tracking of patient data could be a privacy violation. By tracking user activity, the code also transmits data to Meta/Facebook without patient consent, which potentially violates data privacy law.
Genesis Health is not the only healthcare system that may have used the Meta Pixel tool. The Lyon Firm is investigating several other health systems, some of which have issued notifications to patients about impermissible disclosures of PHI:
The types of Genesis and Brooks Rehab patient information transmitted to Meta depends on patients’ interactions on the website, their use of forms, and the data entered when scheduling appointments.
