The Lyon Firm is investigating invasion of privacy claims against websites and media providers who violate VPPA protections. Contact a consumer privacy lawyer and seek compensation.
Consumer safety attorneys are taking on new class action data privacy violation cases every day. While companies collect, store, share, and sell your personal data, consumers often see their privacy compromised.
Many consumers and plaintiffs have recently wondered whether or not it is legal for websites to collect and share your viewing history and other data with third parties. The answer is you have rights as a consumer, and any violation of the Video Privacy Protection Act of 1988 (VPPA) can lead to legal action.
Attorneys have been investigating social media companies and several websites for improperly disclosing users’ personally identifiable information to third parties without notifying users or obtaining explicit consent.
If you have visited a particular website, watched a video and suspect the company may have shared that information with another company, contact us for a free consultation.
Personal data violations can be the basis for class action data sharing lawsuits, and The Lyon Firm aims to protect consumer privacy rights. If you have been the target of data sharing or VPPA violations, call for a free consultation. You may be eligible to join existing data privacy class actions and compensation may be available.
Do I have a VPPA Claim?
When a user watches a video on a website or app, the providers have the ability to collect and share your user viewing history and other personal data with third parties. This data can be very valuable for a company, though also could be illegal. Data sharing without a user’s knowledge or consent may infringe on your VPPA rights.
The VPPA allows plaintiffs to sue a person or entity that discloses “personally identifying information,” but not the receiving party.
Class action privacy lawsuits have been filed against Hulu, Facebook, ESPN, Netflix and other media providers.
What is the Video Privacy Protection Act (VPPA)?
The Video Privacy Protection Act of 1988 (VPPA) regulates the disclosure of information about consumers’ consumption of video content, imposing requirements to obtain consumers’ consent.
Online video content providers have a duty to adhere to federal privacy laws, and make it clear to consumers what data they collect and how they use it.
The VPPA was originally enacted to regulate “video tape service providers,” but is still helpful in the protection of more modern media content delivery methods and platforms. Lawyers still stress the importance of “informed, written consent” for companies that collect and sell viewing histories and cookie data sets.
Congress amended the VPPA in 2013 to provide that disclosure to third parties is not unlawful if a consumer elects to give “informed, written consent.”
Users also must be given an opt-out, or the opportunity, in a clear and conspicuous manner, to elect to withdraw from ongoing disclosures.
The VPPA carries statutory damages of $2,500 per violation and potentially punitive damages.
What is computer-based VPPA litigation?
More recently, as online video services have exploded in popularity, consumer privacy claims have grown more frequent. Voracious video content consumption on social media and other websites provides an opportunity for consumers, but also potential privacy pitfalls.
The bottom line is online platforms that sharing user data with third parties must have the consent of users to do so.
There are exceptions, that can be further explained by your personal privacy lawyer. The VPPA permits the sharing of information about the user if the disclosure does not identify the title, description, or subject matter of the material. The subject matter of materials, however, may be disclosed if it is for the exclusive use of marketing goods and services directly to the consumer.
What is the Children’s Online Privacy Protection Act (COPPA)?
The Children’s Online Privacy Protection Act (COPPA) imposes certain requirements on operators of websites or online services directed to children under 13 years of age, and on operators of other websites or online services that have actual knowledge that they are collecting personal information online from a child under 13 years of age.
Media Data Sharing Lawsuits
The misuse of TV data, collected by media conglomerates and other corporate entities, can pose a privacy concern to consumers and lead to class action lawsuits. In recent years, some landmark litigation has led to the strengthening of consumer data laws.
In most cases, if a company does not have your permission or written consent to collect and disseminate your personal information (location data, viewing history, demographics), they may be liable for violating privacy protection statues and can be sued accordingly.
Joe Lyon is a class action data privacy lawyer representing plaintiffs in and nationwide in a variety of personal data sharing and VPPA litigation.