A healthcare Meta pixel lawsuit can help you secure compensation for any losses, and provide the funds needed to protect your data going forward. An experienced data breach attorney can also help make sure that those who had an ethical duty to secure your most sensitive information are held responsible for a leak.
Pixel tracking is a method used by advertisers to track users as they navigate through websites. It involves placing a small transparent image, called a pixel or beacon, on a website. When a user visits that website, the pixel sends a request to a tracking server, which records the user’s activity on the site. “Meta pixel” tracking refers to the pixel tracking done by the company Meta, formerly known as Facebook.
The highly private information you entrust with your doctor should not be subject to Meta pixel tracking. A breach of privacy in medical data can have severe financial, physical, and mental consequences on individuals. A healthcare Meta pixel lawsuit can help you recover.
The Lyon Firm has an extensive case result history in holding companies accountable for data breaches, from massive retail companies to international banking institutions. Attorney Joe Lyon has personally helped secure $12.5 million in data breach cases involving medical patients. Our firm can help you and your family too.
If your information has been compromised due to healthcare Meta pixel tracking, contact our Cincinnati offices directly at (513) 381-2333 for help from a healthcare data privacy attorney.
For more information on the dangers of hospital Meta pixel tracking and what kind of settlement you could be entitled to, read on.
The “Facebook Meta Pixel Lawsuit” may refer to multiple lawsuits being brought against Facebook (now known as Meta) regarding its use of tracking pixels on third-party websites. The complaints allege that Facebook violates the privacy rights of users by collecting data on their internet activity through tracking pixels, even when they are not logged into Facebook/Meta. The tracking potentially includes hospital websites, which may violate medical privacy rights. These are class action cases that are still ongoing.
These are not the first lawsuits brought against Facebook for collecting data without users’ consent. A case was brought alleging that Facebook violated the Illinois Biometric Information Privacy Act (BIPA), a law that requires companies to obtain informed consent before collecting biometric data like facial recognition or fingerprints. It resulted in a $650 million dollar settlement for affected Facebook users in Illinois. This is believed to be one of the largest privacy-related settlements in history.
These cases mean that regardless of whether a company ever admits wrongdoing, an experienced class action and data privacy lawyer like Joe Lyon at The Lyon Firm can win substantial victories for clients.
ABOUT THE LYON FIRM
Joseph Lyon has 17 years of experience representing individuals in complex litigation matters. He has represented individuals in every state against many of the largest companies in the world.
The Firm focuses on single-event civil cases and class actions involving corporate neglect & fraud, toxic exposure, product defects & recalls, medical malpractice, and invasion of privacy.
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The Firm offers contingency fees, advancing all costs of the litigation, and accepting the full financial risk, allowing our clients full access to the legal system while reducing the financial stress while they focus on their healthcare and financial needs.
While Meta pixel tracking can be useful for advertisers to understand user behavior, it can also have negative consequences when used in hospitals. Here are some potential dangers of hospital Meta pixel tracking:
Patients have rights under the Health Insurance Portability and Accountability Act of 1996 (HIPAA), a federal law that protects sensitive patient health information from being disclosed without their consent or knowledge. Medical staff are aware of these protections, and must take steps to protect your data in a new digital world.
If medical institutions or third-party digital storage they partner with violate your privacy rights, you may be able to pursue a healthcare Meta pixel lawsuit. Contact The Lyon Firm at (513) 381-2333 for a free legal consultation.
The data picked up by pixel tracking could contain personal identifying information (PII) like social security numbers and financial account numbers. Also, personal health information (PHI) that is HIPAA-protected — details like your diagnoses, medications, or treatments. Medical data also frequently involves images of your body meant for diagnostic use only: pictures, scans, or videos that should never be seen outside of a medical context.
Generally, in a Meta pixel lawsuit, a plaintiff would seek damages for any harm suffered as a result of the improper collection, use, or disclosure of their personal information. Some of the damages that may be sought in a Meta pixel lawsuit include:
These are amounts intended to compensate the plaintiff for any actual harm suffered as a result of the Meta pixel tracking. For example, a plaintiff may seek compensation for lost wages, medical expenses, or emotional distress.
In some cases, a plaintiff may seek punitive damages, which are intended to punish the defendant for egregious conduct and to deter future wrongdoing. These amounts can be quite high, as they are not capped the same way as compensatory damages, and are meant to send a message that discourages bad or unsafe behavior.
A person may seek injunctive relief to prevent the other party from continuing to engage in the improper collection, use, or disclosure of personal information. You may also seek reimbursement for any attorney’s fees or relevant costs associated with having to pursue a lawsuit in the first place.
The specific amount of damages that can be obtained in a Meta pixel lawsuit will depend on the facts of the case, the extent of the harm suffered, and other factors such as the defendant’s conduct.
It’s important to consult with an experienced attorney to understand the potential damages that may be available. Keep in mind that at The Lyon Firm, your initial consultation with us is free, and we accept most cases on a contingency fee basis. That means we are only paid if we win on your behalf first — if the case is not settled or won, you are not charged a legal fee for our work.
Contact The Lyon Firm at (513) 381-2333 to discuss your situation — you have nothing to lose, but a great deal to potentially gain with a successful settlement.
What Is the Meta Pixel Tool?
On a hospital website, for example, Meta pixel can record appointment information and any information selected from menus. The collected information and tracking data is then sent to Meta to be processed, stored, and used for targeted advertising. In the process, various privacy rights may be compromised and even violated.
Browsers like Safari, Firefox, and Brave may offer data tracking blockers. Other browsers have privacy extensions. VPNs may also be used to obscure an IP address.
However, consumers may not always be aware of where and when data tracking is being used. If you have experienced an invasion of privacy by data collectors or other tools that may be a privacy violation, contact us for a free consultation.
While companies collect, store, share, and sell your personal data, consumers often see their privacy compromised. Cybersecurity may take a backseat to company profit and growth, and instances of data misuse are increasingly common.
There are many new questions surrounding what companies can legally do with data they collect from their clients, but only a handful of states have actually signed consumer data privacy protections into law.
Hospitals and other healthcare facilities must protect your medical data. If they allow outside parties to have access to that data without securing HIPAA-compliant agreements to maintain your medical privacy, they could be held liable.
Additionally, websites like Facebook/Meta that are alleged to overreach in collecting protected medical data may also be sued. Those class action lawsuits can lead to substantial settlements, and potentially set new legal precedents for what tech companies are and are not allowed to do.
If you need to speak with an attorney about hospital data privacy, third-party websites tracking your medical data, or possible class action lawsuits against medical or tech companies, contact The Lyon Firm at (513) 381-2333. These are complex, ever-evolving technological matters, and you deserve a lawyer who is experienced and knowledgeable in the field.
Tracking pixels, also known as web beacons or pixel tags, are small, invisible images that are embedded on a web page or in an email. They are used by companies to track user behavior and gather information about how people interact with their website or email.
When a user visits a website or opens an email containing a tracking pixel, the pixel is downloaded from the server hosting it, and its code runs on the user’s computer or device. This allows the company that placed the pixel to collect data on the user’s behavior, such as the pages they visit, the products they view, and how long they spend on each page. This information can then be used for targeted advertising, personalization, and analytics.
Health and Human Services (HHS) officials have noted that pixel tracking can lead to dangerous disclosures. Such incidents may reveal sensitive information like diagnoses, frequency of visits to a therapist or specialist, and where an individual seeks medical treatment.
The use of tracking pixels by Meta and other companies has been found to violate data privacy laws such as the Illinois Biometric Information Privacy Act (BIPA). Such tracking has been the subject of privacy concerns and legal challenges, particularly when they are used without the user’s knowledge or consent. Contact The Lyon Firm at (513) 381-2333 for knowledgeable information about your rights in the United States.