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Mineral-Based Products & Deceptive Marketing Suits

The Lyon Firm is investigating false advertising claims and reviewing class action deceptive marketing lawsuits on behalf of plaintiffs nationwide

Companies have gotten a free pass for years, promoting various “mineral-based” products, hoping consumers are drawn to the clean, natural verbiage. In reality, many of the products that are pawned off as mineral-based are more chemical-based. As a result, class action lawsuits have been filed against companies, which have compensated misled consumers. Consumer protection attorneys have argued that many “natural product” claims are misleading and may constitute deceptive marketing, violating consumer protection law.

A class action lawsuit was filed against Bayer Healthcare Pharmaceuticals by consumers claiming that the company’s Coppertone sunscreens contained harmful ingredients, but were advertised as “mineral-based” products. Plaintiffs alleged that the Coppertone sunscreen in question actually contained a large proportion of chemical active ingredients.

Not only have consumers been misled about the dubious health benefits of mineral-based products, but they have paid more for the supposedly safer, healthier mineral-based products. Consumers have been concerned about the adverse health effects of sunscreens, which contain a number of chemicals that may penetrate skin and enter the bloodstream. Some chemicals in sunscreen may cause endocrine disruption, skin irritation, and allergic reactions.

But the Coppertone sport sunscreen named in the lawsuit reportedly contained a higher percentage of chemical active ingredients than mineral-based active ingredients. Chemical-based sunscreens often contain Octisalate, Octocrylene, and Octinoxate as active ingredients and mineral-based sunscreens use zinc oxide or titanium dioxide.

The plaintiffs filed class action complaints about the following “Mineral Based” products: Coppertone Water Babies Mineral Based Sunscreen Stick, Coppertone Water Babies Mineral-Based Sunscreen Lotion, Coppertone Kids Mineral Based Sunscreen Lotion, and Coppertone Sport Face Mineral Based Sunscreen Lotion.

Joe Lyon is an experienced consumer class action attorney taking on deceptive marketing cases and reviewing false advertising claims for Americans nationwide. Contact The Lyon Firm for a free case review.